Hello 2013

Ok I may look like an old woman who's reminiscing the past lately, but I just found my work shot in London between 2004 - 2006 and wanted to share here.  

Since age of 18, I've moved quite a lot. I was born in a small city in west Japan, then Osaka → Cambridge → London → Tokyo → Southern California → Tokyo → So Cal again.

I find it fascinating wherever I go, my photography style generally stays the same, but obviously subjects(trends in models/clothes/location) always change depending on the city.

My dream as a photographer started out that I simply wanted to shoot beautiful images with beautiful people and clothes. I had no idea "trends" are the most important thing to make fashion images work but luckily I met so many great creatives, specially stylists, and they showed me the industry. 

Now I'm based in LA working with great stylists who know NY/Europe styles and love mixing with local designers pieces, and make it extremely unique.

For the LA creatives who adore NY or Paris but cannot afford moving there financially/emotionally/physically, just take a closer look at what you are surrounded by, then you'll get much more inspired. 

This year I'd love to move forward and have more fun with my favorite people and new ones that I haven't met yet. Hello 2013 here I come ;)